Kontrast is a liberal conservative media platform. From a right-wing viewpoint, they report from, for, and about events in Denmark and the world. As a media platform, they require a strong visual brand with recognisable identity that allows them to create content which stands out in a media landscape and enables them to grow their audience and readership.
Together, we helped them develop their strategy and visual identity to create a strong brand that allows them to gain awareness, build a community and grow their readership. We also contributed to their member strategy, including website optimisation, paid advertising and social media content, and assisted with running theme weeks, including project management, creative input, and advising.