Miyo is a family-run, Copenhagen-based opticians and eyewear shop, where the owners provide high-quality optician service and a wide range of carefully selected glasses and sunglasses. As an independent business with a focus on providing a friendly, local service, Miyo was in need of a way to promote themselves within their local community.

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Together, we created guidelines for their Instagram posts, based on content pillars inspired by the brand guide they were already using. By highlighting a diversity of people, showing events, exploring the shop space and adding artistic and stylish features, we ensured that their Instagram was a true and authentic reflection of who they are as a brand. The guidelines were simple for them to implement and use and provided a strong brand foundation that attracted and appealed to their local audience.