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Miyo --
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Miyo is a family-run, Copenhagen-based opticians and eyewear shop, where the owners provide high-quality optician service and a wide range of carefully selected glasses and sunglasses. As an independent business with a focus on providing a friendly, local service, Miyo was in need of a way to promote themselves within their local community.

 

Together, we created guidelines for their Instagram posts, based on content pillars inspired by the brand guide they were already using. By highlighting a diversity of people, showing events, exploring the shop space and adding artistic and stylish features, we ensured that their Instagram was a true and authentic reflection of who they are as a brand. The guidelines were simple for them to implement and use and provided a strong brand foundation that attracted and appealed to their local audience.

Highlighting a diversity of people

Highlighting a diversity of people, showing events, exploring the shop space and adding artistic and stylish features, we ensured that their Instagram was a true and authentic reflection of who they are as a brand. 

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