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Manage your insurance straight from the app with Undo and drive your self to a cheaper car insurance with Undo: Kør

Together with Undo we built and launched their TV commercial and help them do digital marketing experiments on all their paid channels.

After changes to Undo’s Marketing team, Mentum stepped in as a marketing and strategic consultant. The objective was to add a structured approach to growth to Undo’s marketing efforts. In cycles of approximately three weeks Mentum worked together with Undo to define hypotheses, implement and then evaluate their performance. In the span of five cycles Undo went from behind target to considerably ahead.



We've managed to raise the number of new customers

We unlocked growth by applying a methodology involving hypothesis testing and sprints, which enabled us to understand the data, learn from the results, and ultimately identify the activities that increase sign-ups.